Our Writing Style

At BlogStud.io, we create content that is engaging, human, and strategically optimised for SEO. Below is the writing style we use across all client projects.

Tone & Voice

• Short, punchy, human insight inspired by Seth Godin.
• Warm, clear, reader-first communication influenced by Ann Handley.
• Bold, confident clarity inspired by Jeremy Clarkson's direct style.

This gives every article personality, flow, and professional authority.

How We Structure Every Article

1. Strong, Engaging Intro

• Short opening (3–4 lines)
• A relatable truth or challenge
• A clear promise of value

2. Scannable, Structured Body

• Clear H2/H3 hierarchy
• Short, readable paragraphs
• Bullets and whitespace for easy scanning
• Natural transitions that guide the reader

3. Practical, Actionable Insights

• Real-world eCommerce and Shopify examples
• Common mistakes and how to fix them
• Simple steps, frameworks, and checklists
• No fluff — every sentence has a purpose

4. Professional, Clear Close

Each article ends with a concise, natural closing that reinforces the article’s message. Sales-driven CTAs are only included if the client requests them.

SEO Best Practices in Every Article

• A defined primary long-tail keyword
• Search-optimised H1 title
• Strategic use of keywords in headings and intro
• Meta title and meta description supplied separately
• Suggested internal linking opportunities

Image Standards

• 16:9 hero image concept description
• SEO-ready alt text
• Suggested file name
• (Optional) In-article image + recommended placement

What You Can Expect

Every BlogStud.io article is designed to be:

• Human — written with personality, not generic AI tone
• Helpful — genuinely valuable and useful
• Insightful — offering fresh angles and understanding
• Easy to skim — ideal for busy online shoppers
• Strategically SEO-driven — crafted for discoverability

This is the official writing style we use for all BlogStud.io client content.